Why add?
We believe in the power of knowledge, strategic advancement, and, most importantly, people's potential.

"To us, companies are like individuals. Because it is the collective consciousness and actions of entrepreneurs and their staff that makes companies come to life. Every company, like every human being, has its own character, needs, and aspirations for the future. We endeavor to develop solutions for our customers' managerial needs and bring them to their goals by getting to know them as our business partners.”

Işın Tuğrul

Şen Demirer

Mustafa Hakkı

About add Consulting...
Customer satisfaction and loyalty, operational efficiency, financial competence, and risk management skills, in our opinion, are integral parts of a company's 'competitiveness.'
Based on this approach, we, add Strategy and Business Development Consulting, by considering the elements of
- Strategy
- Organization
- Human Resources
- Technology
provide companies with solutions that
- Are company-specific
- Aim at becoming a brand
- Prioritize the cost of and return on investment
- Are applicable
- Are fast and practical
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add Consulting, since its foundation in 2000, led by partners with unique professional financial industry experiences, has been providing Turkey's major corporations with strategy development, strategic guidance, structuring-modeling, and implementation support services in the fields of marketing, finance, risk management, and corporate performance management .